December 6, 2010
Foursquare = TV Show?
Independent TV production company Endemol has apparently teamed up with the mobile application giant Foursquare. The two companies have joined forces and signed a deal to develop an “original format that will integrate the mobile check-in service.”
In other words, they want to make a TV show about Foursquare.
That’s cool, I guess…Foursquare does have over 5 million users who use the application to check in at their favorite spots, such as coffee shops, restaurants, stores, you name it. By teaming up with Endemol, Foursquare is looking to expand their user base even further, gaining exposure through different media.
I’m curious of how this will all play out. Endemol is known more for their reality television programming (Deal or No Deal, etc.), so something scripted may be more out of the box for them. We’ll find out soon enough!
Posted by Shaane at 7:00 am