December 14, 2009
Google is Coming Out With Its Own Phone
As a surprise to nobody, Google is in the process of developing its own version of a smartphone. The “Nexus One,” as they call it, will not be linked to a specific carrier and will instead be sold on its own to consumers. However, no price has been set yet, even though the phone is said to be released as early as next year.
The phone will, naturally, run on the Android operating system (recently developed and released by Google in 2008). There have been a number of phones that already operate with Android and have been linked to over 30 mobile carriers, internationally. The system seems to be popular and Google is in the testing stages for its phone and Android.
But as the Wall Street Journal states, some might get a little annoyed at Google for releasing its own phone (with Android) so soon after sharing the operating system with their own smartphones: “Some of those companies are likely to be “ticked off” by Google building its own phone, said Charles Golvin, a wireless industry analyst with Forrester Research. Companies that haven’t invested heavily in Android yet may think twice before doing so, he said.”
Regardless, though, no company should be even remotely shocked that Google is planning to sell its own phone. It is only natural that the Internet giant take to the mobile industry as well, especially since it already has a phone-capable software system in hand. What the developers have to keep in mind, though, is to ask themselves: “can this phone and operating system substantially compete with the iPhone?” If they can answer a definite “Yes” to that question, then they will be putting out the phone as soon as possible.
The riskiest move, so far, seems to be the idea of selling the phone without locking down carriers. Other mobile companies have tried that before and have been successful. But, with Google’s ingenuity and marketing capabilities, maybe it can be the company to break the mold.
Posted by Shaane at 7:00 am