
January 3, 2011
My Wish for 2011
Happy new year! I thought I’d start us off with an impossible wish list. There is only one thing on my wish list: no more 3D movies.

Sounds preposterous, right? I know. I know the industry is headed into the all-3D, all the time direction, but I wish it weren’t so! Here’s my question to you: what does it add to the movie or even to the cinematic experience? Let’s leave Avatar out of the mix for a second though, because I’ll admit, it looked pretty cool in 3D. But I’ll get to it more later.
Take a movie like the Clash of the Titans remake. The producers over at Warner Brothers decided to cash in on the huge 3D movement. But, since the film wasn’t shot with 3D cameras, they had to go in, frame-by-frame, and add in 3D effects. As a result, the 3D looked dreadful. But, hey, they were able to charge the $17 ticket price! Win?!
But look at the other side of Warner Brothers: they decided against doing the frame-by-frame added 3D effects for Harry Potter and the Deathly Hallows: Part I. It didn’t take anything away from the movie by not being in 3D. In fact, it made me respect everyone over at Warner for not jumping on the bandwagon and taking away from all of the great production work. People weren’t disappointed, and the studios still made boatloads of money. THAT is a win for everyone.
Okay, back to Avatar. This film worked in 3D without complaint from me because James Cameron built his own special cameras to shoot the entire thing in his own brand of some kind of weird, special 3D. Great. Here’s my problem: Avatar cost nearly $250,000,000 to make. Yes, I realize it made three times that amount in the U.S. theaters alone, but that doesn’t make that less of a disgusting budget. Can you imagine what else could have been done with that $250 million?
On top of that, can you imagine how ridiculous films like Black Swan, The King’s Speech, The Social Network…even romantic comedies, other dramas, thrillers…would look if they had to conform to the 3D movement? Please! Let us stop this madness!
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Posted by Shaane at 7:00 am



