February 28, 2011
Disney Buys Social Network
It seems the Walt Disney Corporation has purchased a social network geared for kids called Togetherville (for, of course, an undisclosed purchase price). The acquirement is said to be strategic of Disney, who would like to move away from kids’ video games and more toward mobile and social networking. Makes sense, I suppose, but for kids so young?
Togetherville is aimed toward kids between 6 and 10 years old, and it is meant for kids to interact with their friends and their parents’ friends’ children. The kids will be able to watch videos, play games with each other, and send messages to their friends (that are “pre-selected,” and the responses will be monitored before being published).
Disney already bought the company Playdom, a gaming company, last year for $563 million, along with the mobile music game company Tapulous. However, Disney has not mentioned whether it is a large company like Playdom, or a smaller one like Tapulous, as they have not disclosed how many employees Togetherville has, nor for how much it was bought.
I’d offer my opinion on how it would feel as a parent to have your kid on his own version of Facebook, swapping inappropriate statuses and whatnot in its kid-friendly colors, but, I’m not a parent or even close, so I’ll just refrain (for now). What do you think of Disney’s purchase?
Posted by Shaane at 7:00 am